Hidden Messages:

[Though the technique of light on type]

[QIANG FU] | [MA Graphic design] | [04 Dec 2013]

我想做的是一个关于hidden message的设计项目，从我们的日常生活为切入点，用发光的设计元素去设计隐藏的信息，

作为一个国际学生我很可能有更多的社会现象可以进行比对，不同的文化社会环境更能摩擦出更多的创造力的火花，同时给了我更多更广阔的空间去进行发现和体验，也能发现更多的问题去解决。

it is generally believed that one of the famous hidden messages in art would be those hidden information within the painting which drew in 15th century to 16th century by Leonardo da Vinci, it is said that there are quite lot of information can be decoded in his famous drawing, especially the Vitruvian Man, the Detail of The Last Supper and the Virgin of the rock, and these covered informations related to the secret of the holy grail, priory of sion, even the mystery of his death. (Brown,2003) People in the very long past hide secrets into paintings aim to wait someone who capable to decode these uncover informations then solve mysteries even use it to conceal their treasures. Early 20th century, modern pop artist Andy Warhol design UV light to protect his secrets pornography film posters by using UV bulbs and ultraviolet inks with silk-screen technique, be designed to avoiding discovery by the polices.(Ingledew,2011)

However such demands in nowadays has no one shows much interest in it; most of temporary artists like to use hidden messages as approaches to increase the connotation of their artworks, demonstrate their personal emotions or designed the hidden messages to make use of a sarcasm meaning.

Chinese photographer Yao Lu has created a group of photography works "New Landscape", inspired by traditional Chinese painting style and Japanese Ukiyo-e painting style. You might think these are classic oriental landscape paintings of waterfalls, cliffs and mountains at first glance, but take a closer look you will found Yao's works are entirely artificial elements. All the natural scenic images are open waste-yards and obsolete construction materials overspread by green net used to prevent dust blowing away from construction sites. (www.brucesilverstein.com,2013).That's a really clever and excellent idea to use illusive technique to put two excessive sensations into a same picture, and presents his twisted feeling whereby these photos, additionally illusion are twice as potent as other means of communication.(Ingledew,2011). Yao's works expressed the rampant urbanizing renovation and environmental pollution in China, it has become a threat to the ecological environment. Yao said,"today, China is developing dramatically and many things are under constant construction. Many things have disappeared and continue to disappear. The rubbish dumps covered with the 'shield', a green netting, are ubiquitous in China."(uk.phaidon.com, 2013)

Messages can remain under covered or coded intentionally and hidden through different methods, some of these might able to uncovered in a certain of conditions, such as time, place, light, temperature, etc. On the another hand, the hidden message just designed for a specific communities of people, only select viewer can read it as a image or a code. When people decode a hidden message, they will obtain a feeling of enlightenment.(Ingledew,2011)

In recent years, more and more artist published their design works with hidden messages with different techniques, one of popular approach is to make use of light and shadow to create a visual sensation, Japanese artist Kumi Yamashita created a series of sculpt using light and shadow, which inspired by research of two kinds of materials (solids) and intangible (light and shadow). (Kumi, 2012)